{"id":30945,"date":"2020-03-08T16:21:51","date_gmt":"2020-03-08T15:21:51","guid":{"rendered":"https:\/\/www.ideator.si\/?post_type=portfolio&#038;p=30945"},"modified":"2026-01-12T14:12:55","modified_gmt":"2026-01-12T14:12:55","slug":"studio-varia-logo","status":"publish","type":"portfolio","link":"https:\/\/davidpraznik.com\/en\/portfolio\/studio-varia-logotip\/","title":{"rendered":"Studio Varia \u2013 logotype"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"30945\" class=\"elementor elementor-30945\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5606461 e-flex e-con-boxed e-con e-parent\" data-id=\"5606461\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ca03d elementor-widget elementor-widget-image\" data-id=\"c3ca03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1331\" height=\"1330\" src=\"https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo.png\" class=\"attachment-full size-full wp-image-30948\" alt=\"Logo - Studio Varia\" srcset=\"https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo.png.webp 1331w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo-300x300.png.webp 300w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo-1024x1024.png.webp 1024w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo-150x150.png.webp 150w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo-768x767.png.webp 768w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3420fbf e-flex e-con-boxed e-con e-parent\" data-id=\"3420fbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2657a07 elementor-widget elementor-widget-image\" data-id=\"2657a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1331\" height=\"901\" src=\"https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo_color.png\" class=\"attachment-full size-full wp-image-30946\" alt=\"Logo - Studio Varia - colour variation\" srcset=\"https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo_color.png.webp 1331w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo_color-300x203.png.webp 300w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo_color-1024x693.png.webp 1024w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2020\/03\/studio_varia_logo_color-768x520.png.webp 768w\" sizes=\"(max-width: 1331px) 100vw, 1331px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e8c991 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e8c991\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-171de32\" data-id=\"171de32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-174b601 elementor-widget elementor-widget-text-editor\" data-id=\"174b601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Client<br><\/strong>Eksit Agency for Salon Varia d.o.o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f4fb6d\" data-id=\"6f4fb6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adab89a elementor-widget elementor-widget-text-editor\" data-id=\"adab89a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Type of cooperation<\/strong><br \/>On site<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-09a5a26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09a5a26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78bd6dc\" data-id=\"78bd6dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1961a2d elementor-widget elementor-widget-text-editor\" data-id=\"1961a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Main services<br><\/strong> Logo design and visual identity development, symbolic design with a focus on the company's core values, preparation of the logo for multifunctional use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6ded12\" data-id=\"f6ded12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f62c223 elementor-widget elementor-widget-text-editor\" data-id=\"f62c223\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Role<\/strong><br \/>Brand designer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a14297 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a14297\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1d44bc\" data-id=\"f1d44bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e4f43a elementor-widget elementor-widget-text-editor\" data-id=\"4e4f43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Solution presentation<\/h3><p class=\"p1\">Studio Varia is a company specialising in the design and production of interior furnishings, especially high-end kitchens. They wanted to redesign their logo. The aim was to create a modern, recognisable and symbolically effective logo that reflected their core values: quality, individuality and functional aesthetics. The logo had to appeal to demanding clients as well as architects and interior designers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2616fba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2616fba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5044880\" data-id=\"5044880\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba8629 elementor-widget elementor-widget-text-editor\" data-id=\"3ba8629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Process and solution<\/h3><p>When designing the logo, I focused on the symbolism that represents the essence of the company and its core product, which is the kitchen.<\/p><h5>Symbol<\/h5><p>The logo includes a typographic star representing a kitchen table with chairs from a bird's eye view. This simple yet thoughtful design symbolises the conviviality, functionality and harmony that Studio Varia brings to every space.<\/p><h5>Typography<\/h5><p>The minimalist design communicates professionalism and timeless elegance, while the brand name is the central element that reinforces recognition.<\/p><h5>Colour scheme<\/h5><p>A neutral palette with strong contrast was chosen to reflect the confidence, universality and sustainability of the company's products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c0d44e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0d44e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92c04d1\" data-id=\"92c04d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc42ef elementor-widget elementor-widget-text-editor\" data-id=\"2cc42ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Result<\/h3><p class=\"p1\">The redesigned logo reflects the mission and vision of Studio Varia. Simplicity and readability are instantly recognisable, helping to reinforce their brand. Clients and partners praised the minimalistic design, which expresses the integration and elegance that are the company's core values.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":30973,"parent":0,"menu_order":12,"template":"","portfolio_category":[5],"class_list":["post-30945","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-portfolio"],"_links":{"self":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio\/30945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio\/30945\/revisions"}],"predecessor-version":[{"id":34653,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio\/30945\/revisions\/34653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/media\/30973"}],"wp:attachment":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/media?parent=30945"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=30945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}