{"id":33930,"date":"2020-12-17T11:49:11","date_gmt":"2020-12-17T11:49:11","guid":{"rendered":"https:\/\/www.davidpraznik.com\/?post_type=portfolio&p=33930"},"modified":"2026-01-12T15:51:33","modified_gmt":"2026-01-12T15:51:33","slug":"veterinary-chamber-of-slovenia-vzb-corporate-identity","status":"publish","type":"portfolio","link":"https:\/\/davidpraznik.com\/en\/portfolio\/veterinarska-zbornica-slovenije-vzb-celostna-graficna-podoba\/","title":{"rendered":"Veterinary Chamber of Slovenia (VZB) \u2013 Brand Identity & Visual Communications"},"content":{"rendered":"
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Client
<\/strong>Veterinary Chamber of Slovenia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution presentation<\/h3>

The project involved creating a comprehensive Corporate Identity (CI) for the Veterinary Chamber of Slovenia (VZB). The solution provides a unified, professional, and authoritative visual language that reflects the Chamber's status as a key national institution. The identity was applied across a vast range of physical and digital touchpoints, from official legal certificates to promotional materials, ensuring a consistent brand presence in all professional interactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Challenge<\/h3>

The primary challenge was to modernize an institutional brand while maintaining a sense of tradition, trust, and professional integrity<\/b>. The Veterinary Chamber requires a visual system that works equally well on formal, legally-binding documents (such as specialization certificates) and on functional, everyday items (like ID badges and office signage). The goal was to consolidate various communication materials into a cohesive system that is easily recognizable by both the professional community and the public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Process of implementation<\/h3>

The process was highly collaborative, involving key stakeholders<\/strong>to review the organization's history and future aspirations. This partnership ensured the new identity would remain relevant and functional for years to come. Following the discovery phase, we conducted an analysis and developed a symbol that preserves the core messaging of the Veterinary Chamber of Slovenia while adopting a modern aesthetic.<\/p>

Visual System Design<\/h5>

Defining a color palette, typography, and layout guidelines that convey authority and clarity.<\/p>

Creating a wider range of elements and preparing them for print<\/h5>

\u2013 Core Identity: Logo, symbol, and brand guidelines (CI manual).
\u2013 Stationery: Business cards, letterheads, presentation folders, and various envelope formats (windowed, B4, B5).
\u2013 Official Documentation: Custom templates for Specialization and Education Certificates.
\u2013 Environmental Graphics: Door nameplates and interior signage systems for the Chamber\u2019s offices.
\u2013 PPromotional & Event Materials: ID badges, lanyards, desk flags, gift bags, and roll-up banners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I also designed their magazine Vestnik - Veterinary Magazine<\/a><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":30639,"parent":0,"menu_order":19,"template":"","portfolio_category":[5],"class_list":["post-33930","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-portfolio"],"_links":{"self":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio\/33930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":9,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio\/33930\/revisions"}],"predecessor-version":[{"id":34750,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio\/33930\/revisions\/34750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/media\/30639"}],"wp:attachment":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/media?parent=33930"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=33930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}