{"id":861,"date":"2013-08-19T10:08:29","date_gmt":"2013-08-19T10:08:29","guid":{"rendered":"https:\/\/www.ideator.si\/?p=861"},"modified":"2013-08-19T10:08:29","modified_gmt":"2013-08-19T10:08:29","slug":"history-of-famous-logos","status":"publish","type":"post","link":"https:\/\/davidpraznik.com\/en\/history-of-famous-logos\/","title":{"rendered":"Evolution of famous logos: How iconic brands changed over time"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A logo plays a very important role in the growth and promotion of a company. As people become more aware of brand identity, understanding the\u00a0<strong>history of famous logos<\/strong>\u00a0helps us see how design trends have evolved. Below, we look at the visual journey of brands like Apple, Shell, and Renault.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-visual-history-of-the-pepsi-logo\">A visual history of the Pepsi logo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"499\" class=\"alignnone size-full wp-image-870\" src=\"https:\/\/www.ideator.si\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos.jpg\" alt=\"Pepsi - Historie of Famous Logos\" srcset=\"https:\/\/davidpraznik.com\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos.jpg 900w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos-300x166.jpg 300w, https:\/\/davidpraznik.com\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos-768x426.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-the-xerox-logo\">The evolution of the Xerox logo<\/h2>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.ideator.si\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos4.jpg\" alt=\"XEROX - Historie of Famous Logos\" class=\"wp-image-867\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-shell-logo-transformation\">The Shell logo transformation<\/h2>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.ideator.si\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos3.jpg\" alt=\"Shell - Historie of Famous Logos\" class=\"wp-image-868\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-the-renault-logo\">The evolution of the Renault logo<\/h2>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.ideator.si\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos2.jpg\" alt=\"Renault - Historie of Famous Logos\" class=\"wp-image-869\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-visual-history-of-the-apple-logo\">A visual history of the Apple logo<\/h2>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.ideator.si\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos9.jpg\" alt=\"Apple - Historie of Famous Logos\" class=\"wp-image-862\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-evolution-of-the-coca-cola-logo\">The evolution of the Coca Cola logo<\/h2>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.ideator.si\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos7.jpg\" alt=\"Coca Cola - Historie of Famous Logos\" class=\"wp-image-864\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-the-kodak-logo-changed-over-time\">How the Kodak logo changed over time<\/h2>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/www.ideator.si\/wp-content\/uploads\/2013\/08\/history_and_evolution_of_logos6.jpg\" alt=\"Kodak - Historie of Famous Logos\" class=\"wp-image-865\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">[via <a title=\"designbeep.com\" rel=\"noopener noreferrer\" href=\"http:\/\/designbeep.com\/2013\/07\/29\/logo-design-changes-with-brand-evolution\/\" target=\"_blank\">Logo Design Changes With Brand Evolution<\/a>, <a title=\"dexigner.com\" rel=\"noopener noreferrer\" href=\"http:\/\/www.dexigner.com\/news\/25700\" target=\"_blank\">Logo Life: Life Histories of 100 Famous Logos<\/a>, <a title=\"instantshift.com\" rel=\"noopener noreferrer\" href=\"http:\/\/www.instantshift.com\/2009\/01\/29\/20-corporate-brand-logo-evolution\/\" target=\"_blank\">20 Corporate Brand Logo Evolution<\/a>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A logo plays a very important role in the growth and promotion of a company. As people become more aware of brand identity, understanding the\u00a0history of famous logos\u00a0helps us see how design trends have evolved. Below, we look at the visual journey of brands like Apple, Shell, and Renault. A visual history of the Pepsi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14,10,8,7],"tags":[],"class_list":["post-861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blagovne-znamke","category-logo","category-navdih","category-vse"],"_links":{"self":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/posts\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":0,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/posts\/861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/media?parent=861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/categories?post=861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidpraznik.com\/en\/wp-json\/wp\/v2\/tags?post=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}