A logo plays a very important role in the growth and promotion of a company. As people become more aware of brand identity, understanding the history of famous logos helps us see how design trends have evolved. Below, we look at the visual journey of brands like Apple, Shell, and Renault.
A visual history of the Pepsi logo

The evolution of the Xerox logo

The Shell logo transformation

The evolution of the Renault logo

A visual history of the Apple logo

The evolution of the Coca Cola logo

How the Kodak logo changed over time

[via Logo Design Changes With Brand Evolution, Logo Life: Life Histories of 100 Famous Logos, 20 Corporate Brand Logo Evolution]

