How to charge a client for logo and other design services is the question Chris Do answers. He is a renowned and Emmy Award-winning graphic designer who explains some brilliant negotiation tips in this video. At the same time, he shows why understanding the basics of business is important and that clients should be dealt with through the eyes of a consultant and not just a designer.
Legend:
03:40 - Why are some company logos worth more than others?
05:40 - Evaluate the client, not the project
07:45 - What does Blind Agency charge for logo design?
08:25 - How to quantify/justify a watch to a client?
09:45 - Paula Scher arrives
11:40 - Price Role Play
13:20 - Most entrepreneurs value time. The symmetry of logic.
21:20 - Customers do not choose the best option. They choose the least risky option.
[Source Youtube]
