The implementation of the Moneyrebel corporate identity includes a logo, business card, letterhead, keynote and powerpoint presentations, investors deck presentation, car painting, roll-up (penguin), iPhone case, T-shirt and brooch. A part of the corporate image graphic is presented.
I was invited to join the project as UX/UI team lead, where my primary responsibility was to lead the visual and user direction for the mobile app and the overall web platform. The project was extremely dynamic, as we built it during a phase of intense pivotings and constantly adapting to development needs.
My work has included:
Managing UX/UI processes: From wireframes to final design for iOS and Android environments.
Adaptive development: Designing solutions that had to remain consistent and usable despite changes in the business model and platform functionality.
Agile design development: Working closely with the development team to ensure a seamless real-time implementation of the design.