Helvetica is one of the most famous fonts in the world. It is a widely used sans-serif typeface developed in 1957 by Swiss typographic designer Max Miedinger with the help of Eduard Hoffman. It has made a special impression on designers. So much so that a New York designer tried to go a day without seeing it, but failed.
But recently, Helvetica has become less and less common. Many brands (Google, Apple, CNN, IBM) have made their own fonts, which at first glance do not differ from the original. Why?
This video presents the history of Helvetica and the different optional alternatives that are used by companies.
Source of the video: Youtube.
