Client
Veterinary Chamber of Slovenia
Solution presentation
The project involved creating a comprehensive Corporate Identity (CI) for the Veterinary Chamber of Slovenia (VZB). The solution provides a unified, professional, and authoritative visual language that reflects the Chamber's status as a key national institution. The identity was applied across a vast range of physical and digital touchpoints, from official legal certificates to promotional materials, ensuring a consistent brand presence in all professional interactions.
Challenge
The primary challenge was to modernize an institutional brand while maintaining a sense of tradition, trust, and professional integrity. The Veterinary Chamber requires a visual system that works equally well on formal, legally-binding documents (such as specialization certificates) and on functional, everyday items (like ID badges and office signage). The goal was to consolidate various communication materials into a cohesive system that is easily recognizable by both the professional community and the public.
Process of implementation
The process was highly collaborative, involving key stakeholdersto review the organization's history and future aspirations. This partnership ensured the new identity would remain relevant and functional for years to come. Following the discovery phase, we conducted an analysis and developed a symbol that preserves the core messaging of the Veterinary Chamber of Slovenia while adopting a modern aesthetic.
Visual System Design
Defining a color palette, typography, and layout guidelines that convey authority and clarity.
Izdelava širšega nabora elementov in priprava za tisk
– Core Identity: Logo, symbol, and brand guidelines (CI manual).
– Stationery: Business cards, letterheads, presentation folders, and various envelope formats (windowed, B4, B5).
– Official Documentation: Custom templates for Specialization and Education Certificates.
– Environmental Graphics: Door nameplates and interior signage systems for the Chamber’s offices.
– PPromotional & Event Materials: ID badges, lanyards, desk flags, gift bags, and roll-up banners.
I also designed their magazine Vestnik - Veterinary Magazine.