Why translating acronyms in the UX/UI profession (doesn’t) work

Translation of abbreviations

Translating acronyms in the UX/UI profession can be a thankless job. Some time ago, I wrote about it, why we had better not translate the abbreviation AI to UI. The abbreviation has (unfortunately) caught on in many places, thereby causing an additional problem.

A concrete example of confusion

Let us look at a concrete example. User Experience (UX) has a problem. The literal translation starts with I (izkušnja), so we get the same abbreviation UI as for artificial intelligence (umetna inteligenca). Thus, we have two completely different things, artificial intelligence (UI) and user experience (UI), with the same abbreviation. The sentence “we need UI research before designing the user interface” is now ambiguous: is it about artificial intelligence research or user experience research? The reader can only guess.

And as if that weren't enough, the user interface, which is inextricably linked to the user experience, doesn't even have its own established Slovene abbreviation. We could suggest UV (uporabniški vmesnik), but it isn't used in practice. So we have a single abbreviation, UI, for artificial intelligence and user experience, which are two different concepts. That leaves us with a third concept, the user interface, which is left without its own abbreviation. All three constantly intertwine in every UX/UI project.

A similar example is CX (Customer Experience). The translation is again “user experience”, the same as for UX, even though it is a broader, holistic concept that goes beyond the digital product alone and also includes contact with customer support, sales or the brand. The translation of acronyms is therefore not a problem confined to AI and UI, but is a recurring issue wherever English distinguishes between related concepts, whilst Slovenian inadvertently groups them together under the same umbrella.

This has led to total confusion, because the translation of acronyms is being done by halves. Some acronyms are translated, others are left alone, and there is no real rule. If we do decide to translate them, then it should be done consistently—all or nothing—as half-measures are worse than either.

Some abbreviations are not translated at all, as they are official standards. WCAG (Web Content Accessibility Guidelines) is one such example, where the official name of the standard remains in its original form in all languages, including Slovenian.

List of common abbreviations

The abbreviations in the list do not constitute a proposed rule, but are a snapshot of the current (chaotic) situation.

English abbreviationMeaningSlovenian translationEstablished Slovenian abbreviation
AIArtificial Intelligenceartificial intelligenceUI
UIUser Interfaceuser interfacenot established (suggestion: UV)
UXUser Experienceuser experienceis not in use (duplicates UI)
CXCustomer Experienceuser experience (in a broader, holistic sense)nor established (additional conflict with UX)
IAInformation Architectureinformation architecturehas not been implemented
IxDInteraction Designinteraction designhas not been implemented
HCIHuman-Computer Interactionhuman-computer interactionhas not been implemented
University of TexasUsability Testingusability testinghas not been implemented
A/B testingA/B TestingA/B testingremains A/B
SUSSystem Usability Scalesystem usability scaleremains SUS
NPSNet Promoter ScoreNet Promoter Scorestay NPS
CSATCustomer Satisfaction Scoreuser satisfaction ratingremains CSAT
DSDesign Systemdesign systemhas not been implemented
Call to ActionCall to ActionCall to actionRemaining CTA
WYSIWYGWhat You See Is What You Getwhat you see is what you getremains WYSIWYG
WCAGWeb Content Accessibility Guidelinesguidelines for the accessibility of web contentremains WCAG
AccessibilityAccessibilityaccessibilityremaining A11y
ARIAAccessible Rich Internet Applicationsremains ARIAremains ARIA
CMSContent Management Systemcontent management systemhas not been implemented
APIApplication Programming Interfaceremaining APIremaining API
MVPMinimum Viable Productthe smallest feasible producthas not been implemented
SPASingle-page applicationspa hotelspa hotel
CROConversion Rate Optimisationconversion rate optimisationhas not been implemented
KPIKey Performance Indicatorkey performance indicatorKKU (rarely used)
ROIReturn on Investmentreturn on investmenthas not been implemented
B2B/B2CBusiness-to-Business/ConsumerB2B/B2C remainingB2B/B2C remaining
SaaSSoftware as a Servicesoftware as a serviceremaining SaaS
SEOSearch Engine Optimisationsearch engine optimisationRemaining SEO

The table above is not a solution, it is merely a snapshot of the current chaos. Translating acronyms is not a question of a better translation for UX or a new acronym for the user interface. It is a decision: do we translate consistently, applying a single rule to all acronyms, or do we leave them all alone?.

Until this decision on translating acronyms is made, UI will remain artificial intelligence, user experience and something in between, depending on who is writing the sentence.

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